So you’ve written your latest masterpiece and you’ve managed to publish it your own way. Well done! You must be feeling great right now.
However, it is never as simple as that, and in order to really succeed with your self-published book, you need to make sure it sells. And here are some tips to show you just how you can do that, and how easy it is.
In this blog, we are going to focus solely on the social media aspect of your marketing, and, despite it playing only a supporting role in the marketing journey, it is hugely important and one aspect that should not be missed, forgotten about or simply given a cursery glance.
- Social media is a cross-referencing tool, and, if you use it correctly, it can help you to point your followers and fans in the right direction for the rest of your marketing strategy, your blog posts and articles. Posts on social media channels such as Twitter, Facebook, Google+ and Goodreads will send your followers the right way to find out more about you and your work.
- Don’t spam your followers with unrelenting promotion. The main purpose of your Twitter or Facebook account may well be to market your book, but your followers won’t listen to you if all you ever do is self-promote. Make sure that you are interesting in other ways, discuss current affairs, engage with topical issues and make people interested in you, and then slip in occasional references to your book.
- You should have a Facebook page dedicated to you as an author, instead of encouraging fans towards your personal Facebook site. This way you can maintain your professionalism through the fan page and spark conversation through the posts that you make. You could even develop a Facebook page entirely for your book.
- Make sure that, however you go about marketing via social media, you are always active. Regular postings will keep people interested whereas if your channel or site has a lot of downtime, people may not take you seriously and won’t be as interested in what you’re saying. Regular updated on social media platforms using the correct keywords can also advance you search engine optimisation.
- Make Twitter your book’s launch party. Host a Q&A session on Twitter with your followers so that anybody who has read your book can ask you the questions that have arisen during the read. This is a great way to show that you are human and that you really care about what people think of your work. You can do this with Facebook, too.
- Last but not least, of course, be fun. Every social media channel is designed for you to have fun, so have fun, be fun and encourage fun! Tweet extracts of your books, be an enjoyable person for people to hang out with online, answer questions, engage with conversation and ask questions back. People will get to know you, and they’ll want to know more.