With a multitude of eBook retailers out there on the internet, sometimes it might be difficult to choose which eBook store to choose when you release your first self-published book. Not only do you need it to be readily available to your customer base, you want it to be appreciated, promoted, and cared about.
Apple’s iBookstore, available on any Apple handheld device, has this year launched Breakout Books, a section of its iBookstore dedicated to independently published books and to supporting their authors. The iBookstore has always accepted self-published titles however the new Breakout Books platform allows authors and publishers the opportunity to market promote and grow the sales of the books through Apple’s online store.
The Breakout Books section of the bookstore will promote independent, upcoming and emerging authors to readers who may not otherwise have thought to consider self-published titles. Apple’s standalone section brings newly emerging authors to the forefront of its iBookstore to promote their talents to the readership.
Newly published titles are regularly added to the Breakout Books section and readers are encouraged to keep their eye on the virtual storefront as new books emerge and new authors find their way. Self-published writers are given more of a chance to shine, thanks to Apple.
Of course we’re not saying in any way that the eBook features provided by Kindle and Kobo aren’t good enough for the self-publishing industry. However it is nice to see an online eBook retailer taking the time and making the effort to refresh sales of indepedantly published books. For the self-published writer who was struggling to promote their new title, or the independent author who simply didn’t have time for marketing and sales promotion to get their book very far, iBookstore’s Breakout Books are providing a great opportunity here for developing writers to get themselves noticed. Even if you are still struggling to the front of the shelf in your local bookstore, you have just as much a chance as anybody else thanks to Breakout Books.
Here’s hoping that the other eBook retailers don’t take too long in following suit from Apple. In our opinion, eBook sellers are just warming into the self-publishing revolution, and it won’t be long before the lesser known works are given prominence across the virtual shelves.
Breakout Books are a sign of Apple’s commitment to the self-publishing revolution, and their newly strengthened commitment is a turn up for the books for self-published authors and enthusiastic independent readers as well. The eBook store will help to raise the profile of little known authors, while the retailers themselves will gain lucrative sales. This must be a win-win for everybody, and we can’t wait for it to take off across the industry.