4 Tips to Ensure Success during the Rollercoaster Ride of Self-Publishing
As a writer, your entire process is a rollercoaster ride, from creativity, to ideas, to the actual writing and then the publishing debacle, you won’t rest easy until your book is published, purchased and your sales reports are off the charts.
The self-publishing revolution can be a harsh reality once you get stuck in, however we have compiled a list of tips to help you to ensure that you survive the undulating course that is the self-publishing world.
- One of the pitfalls that you can fall into when self-publishing is trying to succeed without an editor. Yes, you won’t go through the traditional publishing methods with edits, re-writes and criticism, however in order to increase your odds of succeeding you need your book to be good enough to compete with the best of the best that have gone down the traditional route. This means you must be more than just a writer, you must be your own editor and proof-reader, and you need to do it with a critical eye. You believe your book and good, and it probably is, but you need to look at it as you would if you were choosing between that and several others on the shelf. Our suggestion is get an editor to help you.
- Your book is not just a book, it is a business. This means that you are an entrepreneur as well as an author and writer. You will need to make executive decisions about the book’s cover, using an unbiased editor, how you are going to promote it, whether you will have time to do all of the marketing yourself or if you will need to hire an external company. Chances are you will have another job as well as writing, so if you decide to do this promotion yourself you’ll need to be able to fully commit to it. You will also need to decide whether your book is going to be marketed to bookstores or just online. These are all of the jobs that a publisher would do for you, so in order to gain all of the benefits of self-publishing; you will need to take control of every other task as well.
- Don’t get ahead of yourself. If this is your first book or your first foray into the self-publishing world, you will need to realistic about the kind of monetary returns you expect. Luckily you won’t need to pay a publisher and any profit will be 100% yours, however you will need to price your book realistically so that it will sell. Writing and self-publishing books is by no means a ‘get rich quick scheme’!
- Try building up an audience before you self-publish. Most people will buy books written by people they have heard of before; however for first-time writers this can be a disadvantage. Thanks to the development of the internet, it is easier now for first-time authors to build up an audience before your book is published.
Stay tuned for more tips on how to survive the battle of self-publishing.