6. Don’t take it too seriously. If you sit yourself down at a desk and force yourself to write for all eternity, it’s never going to happen. Set yourself targets, but be flexible. Have a desk, but make it a comfortable and fun room that isn’t going to add to the pressure. And be comfortable, the last thing you want is to be constantly fidgeting and distracted because you’re not wearing comfortable clothes and can’t relax.
7. Recluses don’t sell books. Your job may be to sit in your house and stare at a computer all day, but that doesn’t mean you can’t ever leave. Exercise is important for a writer, otherwise you just sit still and become a potato. The same goes for having a social life, how can you write a realistic story about people if you don’t interact with people yourself? Even if your deadline is looming and you’re still 20,000 words off your target, you have to make time to be sociable. Chances are you’ll get your inspiration from a long walk in the countryside, a session in the gym or a night at the pub with your friends.
8. Don’t be afraid to promote yourself. But don’t bug people. The last thing people following you on Twitter want to read from you is a constant stream of ‘buy my book!’ That’s how you lose readership, I’m afraid. Be interesting and informative.
Remember that as a self-published author, you are your only marketing channel, unless of course you can afford professional representation. Nobody is going to invite you down to their bookshop to sign copies of your book, but that doesn’t have to stop you from doing it anyway. Call around your local stores and see if they mind providing you with a table in the corner so that you can sign copies for anyone who wants one.
9. Make a profit. This may seem like common sense, but many self-published writers price their books so low that they make little or no profit at all, just to ensure that the books fly off the shelves. As much as you want to sell, you also need to make a profit, so price your books in order to give you a reasonable profit, and launch in a small way to start with. This way you can upscale as and when sales justify it. Consider print on demand and eBook service from Amazon and other online retailers.
10. Judge your book by its cover. The age old saying may say the opposite, but unfortunately people still do, and so should you. Choose your cover wisely and don’t be afraid to spend a little here to make sure you’re happy with it. You can buy a high quality photograph from one of the many online stores, pay a designer or call in a favour. Whatever you choose for your cover it needs to mean something, be attractive and be relevant.