It’s quite simple: first of all, don’t give up!!
It happens to everybody: your self-published eBook goes out into the ether, it is a big hit, you’re shocked, surprised and delighted at the amount of sales that you’re getting and wonder how long it can carry on. Then all of a sudden sales slump and you feel like you’ve been on a very, very high, very exciting, yet very short rollercoaster.
But this doesn’t mean that sales of your eBook have now stopped and will never spark back up again, it just means that you need to do something other than stare at the computer screen endlessly hoping somebody will click the button. Sales on eBooks fluctuate; a book written five years ago could suddenly see a rise in purchases while your brand-new book is not getting its fair share.
But the truth is that eBooks can break the top 100 more than once, and eBooks last forever, it will never go out of date. The best philosophy to have here is that your book is brand new to somebody who has never seen it before.
You should also think about how to drive up sales of your book; and here are a few suggestions for you to get the ball rolling once more.
- Write more books! The more books you have, the more books you’ll sell. Any reader who loved your first book will be on the lookout for your next, and any reader who is a fan of your second book will be eager to discover your first. Your fans will want to read your work, so make sure they have something to read!
- Try other outlets and other formats. If you’re only selling your eBook in one place, try selling it elsewhere, if your book is only available as an eBook, try an audio book, or maybe even think about bringing a paper version out.
- Don’t go over the top in social media advertising. Use things like Twitter and Facebook to sell your book by all means, but don’t spam your customers, and retain an upbeat attitude that is friendly and ensures that people like you. The more they like you, the more they’ll want to read your work.
- Think about pricing. You could try a one-off sale, maybe offer your book for a reduced price for one week only, or even offer it for free for a day. If this doesn’t work, then look at increasing the price of your book – Amazon’s KDP Pricing Support Beta Suggestions will tell you what they think your book is worth, and if you’re pricing yourself too low. If you switch to their suggested sales prices, you will undoubtedly see your profits go up.
The most important tip is, again: don’t give up. It may be hard work, it may feel like a dead-end, but you won’t get anywhere if you don’t try.