How to self-publish a bestseller: more tips for success

You can never have too many tips, can you? It’s a been a little while since we published tips to get your book self-published, so we thought that it was about time you had some further encouragement to get that book off your computer and into the presses.

Most of these tips are about building your brand and getting your book sold, and surprisingly you might need to do a lot of these before you’ve even had your book printed, or before you’ve even finished it. Remember, this is about self-publishing a bestseller, not self-publishing something that will sell just a few copies and then you’ll move on and get back to your day job. I know that nobody really wants to do that.

Tip #1: Build your brand. By brand, I mean your name, you want people to know who you are, or at least have the opportunity to find out more about who you are once they hear about you and your book. This means building a twitter page, Facebook, Instagram and a blog, and gaining authentic followers on all of these platforms. It will take time, but if you are true to yourself, talk about real issues and things that affect you, and engage in conversation, you’ll get there.

Tip #2: Write and read. Even if you’ve finished your book, you should keep your creative juices flowing and try to write a least something every day. Similarly, read things by great writers to keep inspired. The more creative and inspirational you are, the better your overall output will be when you finally do come to self-publish your bestseller.

Tip #3: Get people to help you. And by people, I don’t just mean your other half and your parents, I mean people who really know what they are doing. Hire independent editors, designer or marketing executives to really steer you on the right track. If you’re not publishing traditionally, then you’ll need that extra edge that comes with the traditional publishing houses, and while it might will cost at the beginning, in the long run it will be a lot more rewarding for your brand.

Tip #5: Edit. Edit yourself, get your next door neighbour to edit, your old English professor, anybody you can. But also hire an editor. An editor is there for much more than spelling and grammar, they can turn your book from something that will sell a dozen copies to something that will sell thousands.

Tip #6: Pick your design and your title wisely. Thing about things that are going to jump out at people, and not just by making your front cover bright yellow. Make sure you like your cover, the spine, the fonts and the inside jacket, and make sure whoever is designing them really knows what they’re doing. Just because you used Adobe Photoshop at school doesn’t make you a graphic designer. Similarly with the title, make sure you like it, but make sure others do, too. Ask around, test it out, conduct market research, whatever you can do to make sure it’ll be well received.

Of course, self-publishing tips could go on forever, but if your book is going to be a bestseller, then you should at least start here.


About mereobooks

Mereo Books is part of Memoirs Publishing - a UK based independent self-publishing company with an unrivalled combination of professional know how and the personal touch. We publish a wide range of genres including memoirs, fiction, fantasy, travel, true crime, romance and self-help. We provide editing, ghost writing, sales, marketing and distribution support as required.

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